Insights

In my 10+ years as a solicitor, I’ve seen the same mistake over and over: small businesses and solo traders think the Advertising Standards Authority (ASA) only cares about the 'big players.' That's not the case. If you are a small business running a TikTok ad, using affiliate links, or making bold claims on your website, you are legally an 'advertiser.' One disgruntled competitor or unhappy client is all it takes to trigger an investigation that could see your name published